The Nordic Sportstech Alliance is a cooperation and partnership agreement between the Nordic Sportstech ecosystems. The agreement focuses on strengthening cooperation between Nordic organisations. This initiative includes sportstech hubs from Finland, Sweden, Denmark, Norway, and Iceland to scale startups and strengthen the region’s impact on the global sports stage. The first to sign the agreement were Hhub in Jyväskylä and The Factory in Norway, a Norwegian accelerator and venture capital firm supporting start-ups in sportstech.
Read more: The Rise of the Nordic Sportstech Scene: A New Alliance to Accelerate Innovation
The theme is part of the priorities of the Innocity Jyväskylä. The development priorities of Jyväskylä are sports, health promotion and well-being and industry renewal.