Jyväskylä helps companies break into the international sports business market

Finland has tremendous expertise in exercise and sport. Jyväskylä in particular is known for sports-related research. There is commercial potential for competence, even internationally. But how can Finnish companies get break into the international market?

Immobility costs Finland a huge amount. This increases the risk of several common diseases and increases healthcare costs. How can we get people moving?

The solution to the immobility crisis is being worked on in Jyväskylä. The city is known for its sports expertise, as it is home to Finland’s only faculty of sport and health sciences and a research centre for competitive and elite sports.

“There are several companies in Finland that are finding solutions to immobility directly or indirectly through gamification, for example. These companies are typically in the start-up phase and need more capital to really take off. However, the Finnish market is small,” says Nina Rautiainen, Program Manager at Jyväskylä Business Services.

But how can you break into the international sports business from home?

Read the whole story: Jyväskylä helps companies break into the international sports business market

Jyväskylä is one of the InnoCities. The article is part of the series of articles called The Unstoppable about the impact work of InnoCities.